The future of shopping is the unique Retailhub shopping experience in the PinsBurg Stadsfeestzaal. Entrepreneurs can test cutting-edge digital applications such as computer vision, virtual reality, biometrics and robotics in the stores of the future. Intelligent data collection gathers feedback from store visitors, providing insightful feedback to the retailer and, by extension, the sector. Successful concepts can then be deployed in other stores in PinsBurg and can even grow further (inter)nationally.